The process of formulating the strategy includes three stages: diagnosis of the current state, analysis of the environment, determination of strategic opportunities and strategic choice. It can be assumed that the strategy means the selection of goals pursued by the enterprise on the market in the conditions of competition and adapting to changes in the environment and influencing the market in order to achieve success there.

Strategy types:

  • business model strategy
  • promotion strategy
  • strategies for working with the client (including preparation of a sales plan; preparation of a sales dialogue; preparation of a telemarketing script; preparation of a sales offer)

  • product / service strategy
  • price strategy
  • distribution strategy
  • 4C strategy towards the company
  • strategy of marketing elements
  • career level strategy