A set of activities that examine the company and its environment in a way that results in the formulation of an appropriate strategy and the construction and implementation of a specific strategic plan. As a supporting company, we put emphasis on a comprehensive nature using qualitative and quantitative methods in the fields of: economics, finance, management, marketing, econometrics, statistics, psychology. Professionally prepared analyzes answer the questions: under what conditions the company operates now; in which it will operate in the future and what possibilities it has to adapt to them.
The company performs the following analyzes:
- analysis of the actual state of the company
- segmentation analysis – formulation of strategic customers in relation to individual product and service groups
- trend analysis
- analysis of the actual state of advertising materials
- analysis of the possibility of obtaining external financing of the company
- target market analysis (including pre-conducted marketing research)
- product / service life phase analysis
- psycho – social analysis of the company’s strategic segments
- analysis of professional predispositions (taking into account skills and personality traits)